Hey! I’m Gabriella Urrutia—but friends usually call me Gabi. I’m a graphic designer and creative director who loves helping brands bring their stories to life in meaningful, beautiful ways.

I’ve worked across luxury, lifestyle, and purpose-driven industries, focusing on branding and visual storytelling that connects. My work spans brand identity, illustration, campaign design, and digital storytelling—blending creativity with strategy every step of the way. I care deeply about the stories behind the work and love collaborating to bring them into focus in a way that feels both thoughtful and impactful.

Based in the Coachella Valley, I work from a place that’s equal parts sunshine and quiet inspiration. At home, I’m surrounded by my favorite people—my husband Ruben and our two kids, Sophie and Ezra—who keep life full and perspective clear. They’re a daily reminder to stay curious, grounded, and always open to learn and grow.

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Professional Bio